For the Zippo × NRG Gaming activation, I helped introduce Zippo to esports through a creator- and competition-led sponsorship, not traditional ads. I supported streamer selection and relationships, shaped stream-native creative ideas, and documented live competitions for Zippo’s social channels, with coordinated creator assets throughout. Over three months, the HeatBank canoaugb reached 26 million across combined player live streamed channels, with 113 pieces of editorial coverage, 38K+ engagement, and a total reach of 46 million, helping Zippo enter gaming in a culturally fluent way.