WOMENS RUGBY WORLD CUP X DEFENDER
SOCIAL CONTENT
Role: Creative Director
Brand: DEFENDER
Agency: Accenture Song
Focus: Social / Film / OOH
Brand: DEFENDER
Agency: Accenture Song
Focus: Social / Film / OOH
Led social-first storytelling for Defender around the Women’s Rugby World Cup 2025, launching Defender Trailblazers with Enniskillen RFC. Partnered with Chessie King to capture intimate, powerful moments with the next generation of female rugby stars — honouring Emily Valentine (who scored in Enniskillen in 1887) by recreating her historic try through young local player Amy Nelson.
A campaign rooted in place, legacy and future talent — showing Defender’s commitment to women’s rugby goes far beyond sponsorship.
A campaign rooted in place, legacy and future talent — showing Defender’s commitment to women’s rugby goes far beyond sponsorship.