To mark 20 years of conservation partnership, I led the creative concept and social execution for Defender’s collaboration with Tusk in Kenya. The work shifted focus away from the event itself and onto the day-to-day reality of conservation—specifically how Defender is used by conservancy teams to protect endangered rhinos across vast, remote terrain. Through a social-first approach, we showed Defender as a working tool on the ground, supporting patrols, monitoring, and protection efforts, positioning the brand as a genuine enabler of conservation rather than a symbolic sponsor.