I led the digital and social side of the Range Rover Sport Velocity Blue campaign with Theo James, directing the B-unit to capture slick, vertical-first content built specifically for paid, organic, and digital OOH. Everything was designed to feel social-native, confident, cinematic, and not overworked. Timed with the release of The Gentlemen, the work hit the cultural moment and became one of Range Rover’s best-performing pieces of content to date.