RANGE ROVER
TAILGATE TWINS
Role: Creative Director
Brand: Range Rover Japan
Agency: Accenture Song
Focus: Social Films / Brand
Brand: Range Rover Japan
Agency: Accenture Song
Focus: Social Films / Brand
This was one of the first social-first pieces created under the new modern luxury direction for Range Rover, initially conceived as a simple test shoot to explore a more lifestyle-led tone for the brand. Rather than focusing purely on the vehicle, the creative centred around a pair of twins sharing a cup of tea on the tailgate, using a quiet, human moment to reframe the car as part of a modern luxury lifestyle.