NIKE SB PLAYBACK
WHATSAPP PROTOTYPE
Role: Social Content Producer
Brand: Nike
Agency: Wieden + Kennedy
Focus: Interactive / Social / Experiential
Brand: Nike
Agency: Wieden + Kennedy
Focus: Interactive / Social / Experiential
PlayBack is an instant replay service for skateboarders. It’s simple, you grab a sticker, scan the WhatsApp QR code to connect with PlayBack, and then you hit the ramp. This was a prototype and concept that I come up with during my time at W+K London. I had the pleasure of building the prototype with creative tech Jim Hunt, installing it in our own DIY ramps and dusting off my old board and giving it a run for it’s money. We actively pitched this idea to be implemented in Nike’s BAY66 Skatepark.