JAGUAR X MIDJOURNEY
THE NIGHT GARDEN
Role: Creative Director
Brand: Defender
Agency: Accenture Song
Focus: Gen AI / Social Content
Brand: Defender
Agency: Accenture Song
Focus: Gen AI / Social Content
Working with Midjourney’s commercial team and Accenture Song’s PlayLab, I concepted Night Garden: a neon, nocturnal world built from British flowers that leaned into Jaguar’s purple palette and stealth aesthetic. Using Midjourney, we produced social-first images fusing native flora with saturated purples and electric highlights — nodding to heritage while pushing the brand into a modern, future-facing space without ever having to step into a studio.