Shot over four days, we built an ‘a e s t h e t i c a l l y’ pleasing Instagram first content engine for Jaguar’s new purple, gothic brand world, capturing a deep bank of stills and film that fuels three months of high end social. Moving beyond standard car shots, the work places Jaguar firmly within a modern luxury context, designed for the scroll and built for a sustained, always on presence, delivering a rich mix of content that introduces Jaguar’s stealth era to a next generation audience.