As official vehicle partner of Glastonbury Festival, Defender was embedded at the heart of the event, with long, 15-hour shoot days capturing the vehicle doing what it’s built for transporting artists to stage, navigating backstage access, and operating from Defender camp. The team delivered backstage interviews, artist exclusives, and real moments from life on site, publishing 35+ pieces of platform-native content across TikTok and Instagram with strong engagement, keeping the brand constantly active and culturally present throughout the festival moment.