For Artfinder, I directed and created a series of paid YouTube pre-roll films designed to make advertising feel immediately relevant rather than interruptive. Instead of a single generic ad, the campaign used Artfinder’s vast artwork catalogue to build multiple tailored video variations, each aligned to specific art styles, keywords, and audience interests. Working at speed, we produced three core pre-roll concepts with bespoke edits for targeted media delivery, ensuring the creative matched what viewers were already watching or searching for. The result was a flexible, art-led paid campaign that demonstrated how smart creative and precise targeting can work together to drive growth without sacrificing craft.