To help introduce their new website SouthernComfort.com to the world, We created a new online contest that encourages drinkers of the whiskey-tasting flavored drink to become their own bartenders by making their personal tasty custom drink recipes. Drinkers who create the top 10 most popular drinks will win a one-of-a-kind hand-crafted “mug of their mug.” Generating a huge increase in subscribers and hits driving to the website as well as the Southern Comfort social channels.
Client: Southern Comfort
Role: Content Creative
Agency: W+K London
Platform: CRM, Digital, Social
Role: Content Creative
Agency: W+K London
Platform: CRM, Digital, Social
