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PlayBack is an instant replay service for skateboarders.  It’s simple, you grab a sticker, scan the WhatsApp QR code to connect with PlayBack, and then you hit the ramp. This was a prototype and concept that I come up with during my time at W+K London. I had the pleasure of building the prototype with creative tech Jim Hunt, installing it in our own DIY ramps and dusting off my old board and giving it a run for it’s money. We actively pitched this idea to be implemented in Nike’s BAY66 Skatepark. 

Client: Nike
Role: Creative
Agency: Wieden + Kennedy 
Platform: Interactive Prototype
 
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