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In my role as a director for InterContinental's latest campaign, I sought to reignite the essence of wanderlust by delving into the unique characteristics that make each city irresistibly captivating. Guided by public surveys that identified the most emblematic aspects of London, New York, and Dubai, I crafted a film that immerses viewers in the perspective of a curious traveler exploring a city's hidden gems for the first time. By skillfully weaving together iconic moments handpicked by locals, I created an evocative narrative that fosters a deeper connection between travelers and their urban destinations, showcasing the unmistakable allure of these global metropolises.
Client: IHG
Role: Creative Director
Agency: DeVries Global
Platform: Online / Digital / Survey


 
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