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The true success of a social activation in real life isn't always about how much you spend, but how timely and culturally relevant your strategic concept is. For our recent initiative, we brought a visually captivating experience to the streets by deploying a group of pink astronauts. This wasn't just any event; it was a chance for the public to engage, capture memories, and share our story. Our objective was to introduce Benefit’s new cosmic mascara to the masses. We didn't just target journalists and influencers through typical channels. Instead, we made a splash by delivering a uniquely designed space-themed package right to their doorsteps, replete with mascara samples and other galactic treats. The result? A real-world event that encouraged countless photos and engagements, amplifying our brand's presence.
Client: Benefit
Role: Art Director / Video Director
Agency: DeVries Global
Platform: Print / Digital / Outdoor
 
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