Remember this guy? Fellow 90s kids definitely would. To celebrate the return of Fido Dido and 7UP’s 90th anniversary, 7UP Free opened Fido Dido House a pop-up in Covent Garden. The experience brought Fido’s laid-back energy into the real world with hammocks, live doodling artists, mellow 90s music, nap zones, and even a hidden bar inside a walk-in fridge, all fuelled by ice-cold 7UP Free. My role was creating social-first content and driving hype around the event, reintroducing Fido to a new generation while tapping into nostalgia for older fans, helping drive awareness, footfall, and conversation.